The concept of custom printed bags is not new to us. You barely walk into a mall and an hour later you walk out with at least 5 colorful bags in different sizes and materials each representing their own store. After custom-made stationary, bags are the most popular as business promotional tools. There are several reasons for it.
Your sell sheet is the equivalent of your book's resume, and it can be a very powerful and profitable marketing tool. The whole purpose behind creating a sell sheet is to tell the world about your book, so it must make an impressive impact.
E-mail marketing is a form of direct marketing, which is used to communicate for commercial or fund-raising messages to an audience. Email marketing concept has dynamically changed the companies' style of marketing of their businesses. Email helps companies speak or express any fresh idea or info more quickly and happily than ever in the past.Understanding the myths and misperceptions that many self-publishers have about the role of their book's sell sheet can dramatically improve a book's overall success.Not everyone is a huge FAN of Facebook Stalking: Drive-by links, Facebook Wall Spam, inappropriate and excessive photo tagging, and inbox messages the length of a novel. Instead of building interest, you create the opposite effect - resistance!
Your book is rolling along and you think your sell sheet is working hard for you. But is it? Is your sell sheet driving the results you need? If not, it might be time for a makeover. The solution may be to rebrand, adjust your value proposition, or simply modify your existing strategy before these danger signs turn into unavoidable headaches. If you can identify with any of these problems, then it's probably time to rethink your book's sell sheet. But don't stress too much. They can all be fixed.